The script for the Black Fire TV commercial is incredibly bad. The line goes something like ” Black fire cleans from front to back. side to side, top to bottom”. There is no actual real information about the product at all.. Just kaleidoscope images of a Ferrari behind the product.
Only two situations can exist with the product…
- The company is completely incompetent and they hired the secretary’s kid to make the commercial. Of course that is tongue in cheek. But a bad ad agency is worse. You’re fooled into thinking you are on the right track.
- The product is complete CRAP and the ad agency fears making any statements about the product because none can be supported.
A bikini clad girl across a shinny car would have made more sense. Regardless, no one is buying Black fire car wax because of this ad.
I suspect the product is GREAT and the copywriter is crap.